Successful client engagements

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A bigger picture view helped re-engineer this business and place it in a far stronger position. 

• Comprehensive review & report of cost-competitiveness, highlighting areas for improvement and developing an associated action plan.
• Designed a complete restructure plan across 8 departments and over 350 employees.
• Delivered a detailed strategy document covering the objectives and associated action plans for the restructured organisation.

Complete review and re-design of marketing approach, across inbound/outbound activity, content and automation. 

The results speak for themselves:

• Website contact requests up by 150%
• Whitepaper downloads up by 400%
• Email campaign responses up by 300% 
• Profile of leads changed from small/medium to medium/large organisations in line with strategic objectives 
• Number of opportunities tracked within CRM as attributable to Marketing grew by 100% YoY.

Just a bit of focus in some key areas can have a massive impact on successful pipeline generation. 

Elements delivered included:

• Value proposition & messaging
• Elevator pitch
• Battlecards for each solution
• Comprehensive presentation deck
• Sales proposal templates
• Full training on opportunity profiling & qualification, pitching, follow-up, proposal generation and closing.

Developed and delivered a plan to complement & enhance existing solutions portfolio with offerings from a number of small systems integrator and services partners. 

Full due diligence and successful on-boarding of ten new partners within a six month period across security, Saas, IaaS, business intelligence, enterprise mobility and CRM.

Resulted in attractive new revenue stream without the cost of upskilling or bringing in dedicated technical expertise. 

Comprehensive five-stage strategy and action plan presented to the business MD. Supported overall objective of doubling revenue and EBITDA within three years. 

Included the following elements:

• Market dynamics & drivers
• Competitive landscape
• Detailed SWOT analysis
• Full Marketing Audit
• Channels and routes to market
• Product & solution development
• Pricing strategy
• Communication and promotion

Design of a tiered SAM Managed Service offering and associated value proposition & messaging. Engagement included:

• GTM approach for maximising success
• Full collateral (including value proposition, customer presentation, ROI model and standard proposals)
• Dedicated training course developed and delivered to key members of the Sales Team
• Generation of clear pricing model, adding speed & simplicity to proposal and quote generation.