Complimentary directors' briefings

---

The Directors’ Briefing is an opportunity for senior business directors, business owners and partners to see how Marketing & Sales Optimisation can help deliver significant revenue growth. Conveniently-located and delivered in a relaxed, inclusive environment, the session will provide practical insights into how - with some simple techniques - you can increase awareness of your brand and offerings, generate better leads and inspire your team to sell more. Topics covered include:

• Golden rules for creating a slick Digital Marketing Engine
  - Which are the best tools: minimum cost, maximum return
• Golden rules for setting your Marketing budget
  - How much should you be spending, what on and how to get the best bang per buck 
• Golden rules for killer content creation
  - Avoid the pitfalls and find the shortcuts for creating great copy & design
• Golden rules for killer lead generation
  - It’s all about finding the right combination of activity to unlock the vault
• Golden rules for optimising Sales performance
  - Prospecting, engaging, presenting, generating killer proposals, closing
• Golden rules for Marketing & Sales harmonisation
  - Break down the barriers and get everyone pulling towards the same goal  

Get the results your business deserves by using different techniques, changing behaviours, and shifting attitudes